The economic opening that occurred with the end of the reserve market inaugurated a rapid process of introduction of new technologies in Brazil and allowed the development of adapted products, customized to the specific characteristics of the client’s business, which required specific knowledge of the domestic market and that the production scale was not attractive for the development of new products by multinationals. Therefore, Brazilian software companies found spaces to develop new segments where there is greater demand.
For this reason, the Brazilian Software sector is composed of a set of distinct realities that represent a diversity of competencies that few countries possess. This diversity characterizes the Brazilian IT sector and, therefore, the international actions of Brazilian IT represent this mosaic of capacities and diversities of action.
See below the main sectors competently served by the Brazilian industry:
Agribusiness has become one of the most dynamic and competitive sectors in the Brazilian economy. The country is the largest global exporter of agricultural commodities and has a variety of agribusiness companies. For this reason, the Brazilian IT sector invested efforts in the development of specialized solutions to contribute to the global success of this industry.
More than 400 IT solutions are offered by Brazilian suppliers and can be used by the entire production and sales chain, from systems for genetic improvement, the monitoring and tracking of cattle and sales controls to financial management.
Brazil’s continental size and the consolidation of tourism as one of the main economic sectors required that the country develop sophisticated solutions for air traffic. According to the Ministry of Tourism, more than 79 million domestic and 9 million foreign landings were handled in 2011.
The technologies created by Brazilian providers contribute to the control of airports, meteorological monitoring, safe flights and automated operations at airline companies, in compliance with technical norms. Based on the knowledge acquired by companies and the offer of open solutions and flexible architecture, the technologies developed in Brazil are now used globally.
The Brazilian leather and footwear industry is one of the world’s largest. A large number of IT companies exists in the country to offer various solutions for the companies in this important production chain and offer a great competitive advantage: the complete knowledge about the business.
The Brazilian solutions serve practically all the links in the production chain, incorporating functionalities specific to this industry: basic administrative systems, specialist, computer-assisted design software, production-chain management, automation of machinery and industrial processes, management of distribution and global logistics, integration of the supply chain and other applications.
With a young population, one of Brazil’s priorities is to provide education based on the use of technology for its citizens. This need led companies to create different solutions to assist in social development.
Technology came to be used as an effective tool for stimulating students and assisting teachers. Brazilian companies offer solutions that encompass classroom management, electronic list systems, e-learning for schools and companies, multimedia didactic equipment and e-books.
To serve the energy utilities that operate in Brazil, there is a financing line of R$ 2 billion for investments in research, development and innovation for the electrical sector according to the Brazilian Electricity Regulatory Agency (ANEEL). The demand for increasingly advanced technologies for the sector caused the Brazilian IT industry to turn its attention to this market and prepare itself to offer services and solutions adherent to the needs of this segment.
Currently, the country has solutions for administration of energy management, and electrical transmission and distribution, encompassing all areas of business: planning, engineering, grid maintenance operations, service quality monitoring and billing.
Brazil is pioneer in the adoption of IT for the financial segment, and is a global reference in terms of innovation and credibility in this sector. Brazilian solutions are a reference for many countries, highlighted by the Brazilian Payments System (SPB), which allows the online and instantaneous transfer of funds between bank accounts (corporate and individual) from any financial institution operating in the country, regardless of its location.
The financial sector leads IT investments in the country. According to data from the "The Banking Sector in Numbers” study prepared by the Brazilian Federation of Banks (FEBRABAN), the expenses and investments of banks with technology reached R$ 18 billion in 2011.
Brazil has important participation in IT spending and exceeds countries like India, Mexico and Australia.
There are more than 210 million cell phones in Brazil, more than one per person. Forecasts continue to point to the expansion of this market because the country has an ambitious plan to provide broadband throughout its territory and in 2012 should regulate the use of 4G technologies.
Brazil is a global reference in providing complex communications services. With sophisticated management systems, Brazilian suppliers can serve small or large market operators. Research and development polls are being established outside of the country’s most important metropolitan regions, São Paulo and Rio de Janeiro, expanding the supply of high technology.
The combination of creativity with the technical competence of Brazilian professionals, linked to the passion for electronic games, makes Brazil a reference in the global gaming sector. According to research from Newzoo, the country has 35 million active gamers and the Brazilian games market reached US$2 billion in 2011.
In order to please the internal demand and explore the international Market, Brazilian companies focus on the development of numerous titles for the PC platform and on games for cell phones and tablets, social networks, advergames and consoles.
According to the Future of Embedded Systems Technology study, conducted by BCC Research, the global market for embedded systems has grown significantly in recent years and this trend will continue for the next five years. The average annual growth rate expected for this period is 14%.
The growth in embedded components is being pushed by strong demand from other productive sectors and Brazilian companies are prepared to provide solutions at a global level. In the country, devices such as Digital TV, intelligent refrigerators and ATMs with advanced resources have driven the embedded software segment.
Brazilian software producers have solid experience in the development of solutions for the management of people, services, maintenance, school meals, well-being, transportation, logistics and installations, as well as development tools for portals, extranet and websites.
With a range of efficient technologies available in the Brazilian market, private and public companies in the country are able to manipulate information and knowledge to support their growth.
Its notable, in the Brazilian market, the concern for the quality and, mainly, the security of IT solutions. A global study conducted annually by Price Waterhouse Coopers and the magazine CSO about information security indicate a second consecutive year of investment growth at Brazilian security companies.
In order to meet the broad demand for highly secure solutions of internal and external clients, the Brazilian companies already have know-how in the development of hacker-proof technologies for banking and financial markets, an electronic voting system, income tax filing, B2B and B2C e-commerce and telecommunications
The Brazilian mining sector has registered high growth in recent years. The country is now second in the world in iron exploration and first in núbio – a mineral used in the aviation industry.
In 2010, the mining sector was responsible for 52% of the Brazilian balance of trade and for 20% of exports. Interested in this attractive market, Brazilian IT companies invested in the development of state-of-the-art technologies to attend the special needs of the mining industry and to increase the effectiveness and competitiveness of the corporations.
Brazil has a large healthcare system in both the public and private sectors. Total investments in healthcare in the country reached R$ 72 billion in 2011, according to an IDC study. In this context, there is high demand for IT systems aimed at this sector and Brazilian companies specialize in the segment, providing more than 95% of the solutions adopted in the country.
The technologies developed encompass solutions for hospitals, clinical exams, and radiology information systems, management of medical equipment, imaging systems, electronic patient records, occupational health and security information systems.
The Brazilian oil sector has demonstrated notable growth in the past five years: countless opportunities are arising with the advent of the pre-salt oil layer that has transformed the country into a center of attention of the global market. The current scenery indicates that the combination of oil and IT companies offers excellent investment opportunities.
The partnerships between Petrobras, the leading company in the sector, universities and laboratories, contribute to the development of new software and technology solutions for oil engineering and robotics for deep-sea exploration. The know-how of the Brazilians attests that the country is apt to provide sophisticated IT solutions to operations for support and risk mitigation for the industry.
If the trend is to increase the demand for outsourcing, Brazil is prepared to meet it effectively. Research conducted by the International Data Corporation (IDC) reveals that the Brazilian outsourcing business should grow 9.9% per year, and in 2014 reach income of R$ 30 billion. This high number does not include exports.
The Brazilian experience in this sector reveals that there is high potential for providing outsourcing solutions at a global level. In addition to developing software and providing suitable maintenance, whether at shared centers or not, the country has nuclei of competence for the development of specialized ERP, CRM and Business Intelligence in SAP, Oracle, Vantive, Clarify, Cognos, Microstrategy, BO, Microsoft, Hyperion, Java, NetWeaver, Websphere and MS DotNet, among others.